OVERVIEW
Every year IGN celebrates the best of entertainment, granting awards to the best of the best. Pulling shape inspiration from the buttons of the iconic IGN D-Pad, I designed the branding package for IGN Awards 2023.
It was crucial that these assets were easily customized by IGN’s Editorial and Motion Designers.
CORE BRAND DESIGN
IGN Awards spanned 20 categories, with each getting their own dedicated posts. To accommodate this, the branding package had to include flexible templates that the editorial designers could utilize quickly and efficiently.
EDITORIAL TEMPLATES
Often times, winners of IGN Awards would like to include the accolade online or in their advertising material. These badges were designed to be used internally and externally to identify nominees, winners, and the winner of a specific category.
You can see it in use by EA on Facebook in the image below.
BADGES
My goal was to closely adhere to the provided brand assets while elevating them through animation. In keeping with the “scrolling” theme, I pulled inspiration from “pull down” gestures on iOS devices.
MOTION BY KYLE STEPHENS